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Coca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite

July 10, 2017 |by indiafood forum | Comments Off on Coca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite | FOOD & GROCERY | , , , , , , ,

What Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE

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