Hindustan Unilever Ltd enters red-light zone for Red Label advertisement

India Food Forum - 2019 > FOOD & GROCERY > Hindustan Unilever Ltd enters red-light zone for Red Label advertisement

Hindustan Unilever Ltd enters red-light zone for Red Label advertisement

June 30, 2016 | indiafood forum | FOOD & GROCERY

For Hindustan Unilever, the way to a steaming hot cup of tea could well be through Kamathipura Mumbai’s red-light district. In an effort to break a social stigma, the country’s largest consumer goods company has roped in a commercial sex worker to feature in an upcoming advertisement for Brooke Bond, capturing her experience with unassuming office-goers over a cup of tea…READ MORE

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