Dheeraj is the Vice President-Modern Trade, e-Commerce, Omnichannel, Cash & Carry and Institutional Business at Unilever, India. He is responsible for delivering profitable, market beating growths in the fast emerging organised trade channel in India for HUL and at the same time building world class working partnerships with all leading retailers. Prior to this, he was General Manager for Central India handling the biggest unit (branch) for Unilever India spread across 5 states with a population of 460 Mn, having a distribution network of 1K distributors and directly servicing 0.4 Mn + outlets.
With an experience spanning 18 years, Dheeraj has worked General Trade, Modern Trade, Shopper Marketing, Trade Marketing, Sales Operations and Sales Automation across India and has held some key profiles including Director Route-To-Market & Sales-IT for S Asia, Africa and Russia. Dheeraj holds a Mechanical Engineering degree and a Business Management degree and has worked with Britannia Industries Limited prior to joining Unilever.
Dheeraj is married with two lovely daughter and likes to run and listen to Indian Music