Patanjali

Patanjali dream run in FMCG may be nearing end; rivals make big push

July 21, 2017 |by indiafood forum | Comments Off on Patanjali dream run in FMCG may be nearing end; rivals make big push | FOOD & GROCERY | ,

Baba Ramdev-owned Patanjali’s dream run in the FMCG segment is finally under a serious threat. While the company aims to double its revenue to Rs 21,000 crore this financial year, top FMCG players have gone whole hog in their bids to recapture market shares across segments…READ MORE

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Coca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite

July 10, 2017 |by indiafood forum | Comments Off on Coca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite | FOOD & GROCERY | , , , , , , ,

What Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE

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Patanjali biz will grow 100 per cent in next 5 yrs: Ramdev

July 7, 2017 |by indiafood forum | Comments Off on Patanjali biz will grow 100 per cent in next 5 yrs: Ramdev | FOOD & GROCERY | ,

Spelling out his vision for 2040, Ramdev said that Patanjali would grow to be a Rs 1-lakh-crore industry…READ MORE

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Patanjali’s success is rubbing off on entire ayurvedic consumer products segment

June 21, 2017 |by indiafood forum | Comments Off on Patanjali’s success is rubbing off on entire ayurvedic consumer products segment | FOOD & GROCERY | ,

The runaway success of Baba Ramdev’s Patanjali brand has had a halo effect on the entire ayurvedic consumer products segment, helping it outpace the overall consumer products industry in growth, according to the latest data…READ MORE

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Patanjali to drive hard into ecommerce, in talks with Amazon, Flipkart, BigBasket

May 22, 2017 |by indiafood forum | Comments Off on Patanjali to drive hard into ecommerce, in talks with Amazon, Flipkart, BigBasket | FOOD & GROCERY | , , , ,

Patanjali Ayurved Ltd, the hottest company in India’s consumer products markets, is in talks with Amazon, Flipkart, and BigBasket, among others, to stitch partnerships that will help it grow its sales on the internet…READ MORE

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HUL carves out 15 teams to buck slowdown trend, beat rivals like Patanjali

May 19, 2017 |by indiafood forum | Comments Off on HUL carves out 15 teams to buck slowdown trend, beat rivals like Patanjali | FOOD & GROCERY | , ,

The new structure is in sharp contrast with the company’s earlier model of having central marketing, brand and sales function team across categories…READ MORE

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Patanjali: Indian FMCG’s new Baahubali

May 10, 2017 |by indiafood forum | Comments Off on Patanjali: Indian FMCG’s new Baahubali | FOOD & GROCERY | , ,

The Baba Ramdev-led company clocked revenue of Rs 10,561 crore in FY17, making it the second-largest pure-play FMCG player after market leader Hindustan Unilever…READ MORE

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Defence’s CSD suspends sale of Patanjali’s Amla Juice

April 24, 2017 |by indiafood forum | Comments Off on Defence’s CSD suspends sale of Patanjali’s Amla Juice | FOOD & GROCERY | ,

The sales have been suspended after a state-laboratory test declared the product unfit for consumption. Amla juice was one of Patanjali Ayurved’s first consumer launches…READ MORE

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Patanjali wants more land from BJP led government in Assam for food park

February 6, 2017 |by indiafood forum | Comments Off on Patanjali wants more land from BJP led government in Assam for food park | FOOD & GROCERY | ,

The Rs 1,200-crore park will have manufacturing facility of 10 lakh metric tones (MT) per year. This investment is billed as first mega private sector investment for BJP led government…READ MORE

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HUL to launch mass market herbal goods to take on Patanjali’s Ayurveda line

December 29, 2016 |by indiafood forum | Comments Off on HUL to launch mass market herbal goods to take on Patanjali’s Ayurveda line | Uncategorized | , , ,

Hindustan Unilever, India’s largest consumer goods company, is launching a raft of Ayurvedic personal care products aimed at the product portfolio of Baba Ramdev-led Patanjali, the surprise successful challenger of the multinational company’s market dominance…READ MORE

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