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Quick Service Restaurants to Boost Up Tech Use

June 28, 2017 |by indiafood forum | Comments Off on Quick Service Restaurants to Boost Up Tech Use | FOOD SERVICE |

The quick service restaurant industry is always trying its best to find new ways to reinvent itself. While some sit down restaurants have already started integrating technology into their dining experiences, the fast food industry is jumping in on the trend. The latest to join in is McDonald’s with its announcement of adding on kiosks to its locations in its “Experience of the Future” campaign…READ MORE

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Will McDonald’s customers wait for the new Quarter Pounder?

June 27, 2017 |by indiafood forum | Comments Off on Will McDonald’s customers wait for the new Quarter Pounder? | FOOD SERVICE |

Tracy Moore grew impatient as she waited for a Quarter Pounder recently in the parking lot of a McDonald’s restaurant in central Dallas. The burger, made with fresh beef and billed as hotter and juicer than the original made from a frozen patty, is part of the company’s effort to serve tastier food…READ MORE

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McDonald’s introduce cutlery for its signature gourmet burger

June 21, 2017 |by indiafood forum | Comments Off on McDonald’s introduce cutlery for its signature gourmet burger | FOOD SERVICE |

First came the fruit bags, then the announcement that chicken nuggets were actually made from chicken, and the next move by McDonald’s to improve their image? Cutlery…READ MORE

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McDonald’s moving away from using mobile app as ‘promotional’ tool

May 16, 2017 |by indiafood forum | Comments Off on McDonald’s moving away from using mobile app as ‘promotional’ tool | FOOD SERVICE | ,

McDonald’s wanted to try something new when it comes to connecting with consumers, so its marketing team began moving away from using the company’s app as a promotional tool and toward a strategy that allows the brand to engage with customers through virtual and augmented reality…READ MORE

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McDonald’s says key sales figure climbs globally

May 3, 2017 |by indiafood forum | Comments Off on McDonald’s says key sales figure climbs globally | FOOD SERVICE | ,

In the US, the figure rose 1.7 per cent as the company pushes to revive its business by improving the image of its food…READ MORE

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McDonald’s to expand food delivery with UberEats

April 28, 2017 |by indiafood forum | Comments Off on McDonald’s to expand food delivery with UberEats | FOOD SERVICE |

McDonald’s is set to expand its UberEats food delivery service by the end of June. The Oak Brook, Illinois-based fast food chain has been testing delivery via the UberEats app at 200 restaurants in Florida since late last year. Soon, more customers across the U.S. will be able to order and pay for food via their smartphones…READ MORE

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McDonald’s says key sales figure climbs globally

April 26, 2017 |by indiafood forum | Comments Off on McDonald’s says key sales figure climbs globally | FOOD SERVICE |

McDonald’s says a key sales figure rose in the first quarter, including in the flagship US market where it has been promoting different sizes of Big Macs and drink deals…READ MORE

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New breakfast menu likely to drive growth for McDonald’s: Westlife Development

April 4, 2017 |by indiafood forum | Comments Off on New breakfast menu likely to drive growth for McDonald’s: Westlife Development | FOOD SERVICE | , , ,

Over the next 2-3 years, the breakfast will be the key driver of growth for Mc Donald’s, said Amit Jatia of Westlife Development…READ MORE

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McDonald’s told not to sell Coke Zero at outlets

March 21, 2017 |by indiafood forum | Comments Off on McDonald’s told not to sell Coke Zero at outlets | FOOD SERVICE | , ,

The Coke Zero that was being sold at the McDonald’s outlets did not specify that the drink was not recommended for children or for phenylketonurics…READ MORE

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McDonald’s rejects financial data leak of customers in India

March 20, 2017 |by indiafood forum | Comments Off on McDonald’s rejects financial data leak of customers in India | FOOD SERVICE | ,

The quick service restaurant’s statement came after a post on independent blogpost hackernoon claimed that McDonald’s India is leaking data of 2.2 million users…READ MORE

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