Britannia

Britannia enters chocolate segment, to compete with Nestle’s Kit Kat

January 1, 2018 |by indiafood forum | Comments Off on Britannia enters chocolate segment, to compete with Nestle’s Kit Kat | FOOD & GROCERY | , , ,

Biscuit maker Britannia has started selling chocolate wafers, competing with brands such as Nestle’s Kit Kat. The company has extended its Pure Magic biscuit brand to chocolate wafers, in the format of slabs of chocolate on top of biscuits…READ MORE

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Britannia rues lack of consumer demand

December 12, 2017 |by indiafood forum | Comments Off on Britannia rues lack of consumer demand | FOOD & GROCERY | ,

Britannia rues lack of consumer demand

More than a year after demonetisation and six months since the GST was implemented consumer demand still remains sluggish with no immediate signs of uptick and people not feeling “bullish,” biscuit maker Britannia said…READ MORE

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Britannia to rope in partner to focus on dairy business

August 11, 2017 |by indiafood forum | Comments Off on Britannia to rope in partner to focus on dairy business | FOOD & GROCERY | , ,

“Dairy project is now in its final stages and in another month we can give a clear view,” Britannia Industries managing director Varun Berry said…READ MORE

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ITC to launch new products, segments to topple Nestle, Britannia in packaged-foods industry

April 20, 2017 |by indiafood forum | Comments Off on ITC to launch new products, segments to topple Nestle, Britannia in packaged-foods industry | FOOD & GROCERY | , , ,

It plans to introduce about 40 new food products in the next year – a record for ITC – and sell premium chocolates and coffee through retail chains and online stores…READ MORE

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Delhi HC grants Britannia permission to sell Nutrichoice Zero Digestive biscuits

March 14, 2017 |by indiafood forum | Comments Off on Delhi HC grants Britannia permission to sell Nutrichoice Zero Digestive biscuits | FOOD & GROCERY | , ,

Britannia has been using similar packaging for other variants in its Digestive portfolio; yellow and red for Digestive Hi Fibre biscuits and yellow and green for Digestive 5 Grain biscuits…READ MORE

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Britannia signs MoU with Greece’s Chipita for joint venture in India

February 21, 2017 |by indiafood forum | Comments Off on Britannia signs MoU with Greece’s Chipita for joint venture in India | FOOD & GROCERY | , ,

Britannia Industries invited Greek baker Chipita to make rolls, croissants, and other dough products in a joint venture to meet the demands of a rapidly urbaniSing home market…READ MORE

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Britannia to challenge Delhi HC order in ITC’s favour

September 8, 2016 |by indiafood forum | Comments Off on Britannia to challenge Delhi HC order in ITC’s favour | FOOD & GROCERY | , ,

Britannia Industries will challenge the Delhi High Court’s order on Tuesday directing it to withdraw its NutriChoice Digestive Zero biscuits in its current packaging, in a suit filed by rival ITC alleging that Britannia had copied the packaging of its Sunfeast Farmlite Digestive All Good biscuits…READ MORE

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Britannia to consider changing colour scheme of its digestive biscuit

September 1, 2016 |by indiafood forum | Comments Off on Britannia to consider changing colour scheme of its digestive biscuit | FOOD & GROCERY | ,

Britannia Industries Ltd. on Wednesday told the Delhi high court that it was willing to consider changing the colour scheme of the packaging of its NutriChoice Zero biscuit, after rival ITC Ltd said it was identical to the packaging of ITC’s Sunfeast Farmlite Digestive All Good biscuit. Both are currently sold in a yellow and blue packaging…READ MORE

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ITC sues Britannia for allegedly copying biscuit packaging

August 24, 2016 |by indiafood forum | Comments Off on ITC sues Britannia for allegedly copying biscuit packaging | FOOD & GROCERY | , ,

ITC has filed a case against Britannia Industries, claiming that the biscuit market leader’s NutriChoice Digestive Zero brand has copied the packaging of ITC’s Sunfeast Farmlite Digestive All Good biscuit…READ MORE

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Britannia focuses on distribution centres, new products to counter weak demand

August 11, 2016 |by indiafood forum | Comments Off on Britannia focuses on distribution centres, new products to counter weak demand | FOOD & GROCERY | ,

Britannia is increasing its distribution centres across the country and working on newer products to offset a sluggish demand in the consumer sector which it believes will continue for the rest of the year…READ MORE

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