In 1971, when one Ramesh Trivedi approached Mafat for a storefront on Devon Avenue that he was willing to sell, Mafat saw a business opportunity. He invited his brother Tusi and his wife Aruna to help him with the setup, said a report by Quartz Media. In the next three years, the first store was launched. On  September 1974, a dingy 900-square foot space that demanded 9am-9pm of running around from the Patel duo opened up. In their remaining time, they indulged working for small jobs…READ MORE