Cola companies have their eyes on the festive season, as soft drinks sales in these months are expected to beat their offtake in summer. During the festive season that starts from the time of Rakshabandhan, goes through Durga Puja, Diwali, Christmas until New Year, the volume of soft drinks sold in India is one-third of the annual volume. And what’s more, consumption growth during festive months over the last two years has been more than five times of remaining part of the year, which is mostly summer season in North, revealed data from market research firm Nielsen…READ MORE