Chocolates have traditionally flopped through the summer, but Cadbury is working on changing that

India Food Forum - 2020 > FOOD & GROCERY > Chocolates have traditionally flopped through the summer, but Cadbury is working on changing that

Chocolates have traditionally flopped through the summer, but Cadbury is working on changing that

August 12, 2016 | indiafood forum | FOOD & GROCERY

At the time of going to print, Mondelez’s flagship Cadbury Dairy Milk was pulling out all the stops for friendship day with new launches and limited edition flavours. However the chocolate brand’s summer strategy may give it a consistent burst of revenue even in months traditionally considered lacklustre for the category…READ MORE

Tags: