ITC forays into dairy whitener market with Sunfresh brand; intensifies rivalry with Nestle, Amul

India Food Forum - 2019 > FOOD & GROCERY > ITC forays into dairy whitener market with Sunfresh brand; intensifies rivalry with Nestle, Amul

ITC forays into dairy whitener market with Sunfresh brand; intensifies rivalry with Nestle, Amul

June 10, 2016 | Indiaretailing Bureau | FOOD & GROCERY

ITC has stepped into the dairy whitener market with its Sunfresh brand, its second offering in dairy business, after it opened its innings in this space last October with packaged ghee. With this, the Kolkata-based company intensified its rivalry with Nestle and Amul, the two largest companies in the dairy whitener segment, which together account for more than 85% of the market…READ MORE

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