‘Pepsi Rajdhani’ & ‘Coke Shatabdi’ on track? Indian Railways readies plans to brand trains, stations
You could soon be boarding a ‘Pepsi Rajdhani’ or ‘Coke Shatabdi’ and from a “branded” station at that. The railways has readied a plan to brand trains and stations to augment revenues without raising passenger fares or freight rates.
The proposal is ready and is expected to get the approval of the railway board next week…READ MORE